Marketing and Sales Strategy

• Identify and describe your market – who your customers are and what the demand is for your products & services.
• Describe your channels of distribution.
• Explain your sales strategy, specific to pricing, promotion, products and place (4Ps).

• Who your market is and how you will reach it.
• How your company will apply pricing, promotion, product diversification and channel distribution to sell your products and services competitively.