Small Business Winners - 2012

  Home-Based Business Champion of the Year Winner!

  Saige Nicole's Specialty Baby and Toddler Boutique
 3313 Hyland Ave., Unit C
 Costa Mesa, California 92626

Wendy Navarro

Wendy Navarro established Saige Nicole’s Specialty Baby and Toddler Boutique in 2006, and her experience as a home- based owner of an online retail business has helped her become a successful small business person, as well as a mentor, educator and advocate for other home-based business owners and entrepreneurs. After a successful career with the Tustin Superior Court and three years as a stay-at-home mother, Wendy launched her online boutique showcasing high- quality baby products from independent companies.

Family-owned and operated, Saige Nicole’s is an upscale retailer of specialty children’s clothing and accessories. By using independent designers, the company can offer exclusive apparel and accessories through its online store, and operate a retail space that gives independent businesses an affordable location to showcase their merchandise.

Wendy diligently supports other home-based businesses by mentoring and networking with other home-based businesses, and engaging in legislative advocacy for home-based businesses in her industry. Through her business model, Wendy supports other home-based businesses by working largely with independent designers who are primarily women entrepreneurs. Nearly 90 percent of her suppliers are mom- preneurs. She regularly shares her business strategies and best practices through published articles, varying media outlets and featured blogs.


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